The first impression when people read this advertisement that this product is expensive because the first thing can be caught that it is imported product of Vienna. The next thing that there are some French words “ Eau De Parfum”. People will assume that this product is probably from France. In the public assumption that French product tends to have elegant and expensive impression. This product will absolutely attract for people from high class but it will not attract people from middle or low class. When people from high class know that it is imported product, they will be exactly attracted because the expensive and elegant product is a part of their identity. Moreover there is an information that some of materials of this product is produced by Old factory Fragrances of Vienna. Old factory Fragrances creates the impression that the factory has been running for a long time in term of producing perfume. “It is a professional and good perfume factory” that is the impression that people probably have.
This advertisement use the figure Olivia Paxton. This figure has relation with the word curious because the figure used is the girl in the graphic novel. It is such kind of horror novel. Olivia Paxton is a girl which is always protected by her father, so she becomes self reliant. The impression can be caught from this figure that this perfume has curious character represented by Olivia Paxton. That is “the emporium of curious goods”. The word “curious” in this case probably makes people really curious to this product. Moreover when it has the word “emporium” which will impress that this perfume has a great number of curious things. The exemplification of Olivia Paxton will absolutely answer the curious thing inside this perfume. She represents calm, alone, and restricted character. If it is connected to the perfume, this probably shows that this perfume has no strong fragrance, it has calm fragrance but it is elegant. The impression of elegant is got because this advertisement uses some French word ( Eau De Perfume). As we know French indicates high culture and it creates elegant impression.
It is not effective actually to have the figure of Olivia Paxton in this advisement. Olivia Paxton is just a fiction figure in a graphic novel. Most of people recently do not need this figure to represent their identity. It is quite suitable for people from high class to have the figure of people in the high class also, for instance, Kate Middletown. Kate Middletown will increase the high quality of this product because she is also from high class. People from middle class will be followed her to use this product. While the suitable figure for people who are from middle is the celebrity from Hollywood for example Selena Gomez. The use of the figure who is admired by most of people will create the identity of this product.
No comments:
Post a Comment